FRESVER BEAUTY PTE. LTD started when an enterprising young woman had the vision of beautifying people. It gave her great joy knowing she could help others feel confident and was making a difference to their lives. Through sheer hard work, she managed to put herself through Beauty College with hard-earned money from door-to-door product sales. Eventually, she saved enough to start a home facial business. With a pool of ever-increasing customer base that always came back for her great service and treatment results, she was finally able to start her first beauty salon at Toa Payoh in 1988. This inspiring figure is Ms Alice Lim, beautician turned CEO who single-handedly grew Fresver from humble beginnings to the multi-award-winning brand it is today.

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