About bilibili Group
Bilibili is an iconic brand and a leading video community for young generations in China. Since our launch in 2009, we have built a dynamic ecosystem centered around professional user-generated content (PUGV), supported by live broadcasting, premium content (OGV), and diverse video formats.Guided by our mission to enrich the everyday lives of young people, Bilibili has become a cultural hub where content creators and users bond over shared interests—from anime, gaming, and entertainment to lifestyle and knowledge. With our strong Gen Z+ user base and vibrant interest-based communities, we are uniquely positioned to lead in the era of “videolization” as video becomes the dominant medium of expression and communication. This page is dedicated to sharing Bilibili’s latest business developments, global partnerships, and insights into how we are driving innovation and bringing Chinese pop culture to the world. All the Videos You Like.
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