PURE EDDICTION PTE LTD Pure Eddiction Pte Ltd was incorporated in 1998 with the purpose of manufacturing and distributing gourmet cakes, pastries and bread to the foodservice industry in Singapore. Over the years, we have been supplying to a wide spectrum of establishments which includes restaurants, cafes, hotels, caterers and supermarkets. The company is part of a larger group of companies in the manufacturing and distribution of food and beverages products in Singapore. Collectively, we have more than 20 years of experience and our clientele in the foodservice industry is in excess of a thousand. Started as a cake and pastry manufacturer, our products include French breads & pastries, cakes, tarts, muffins, cookies, puffs and pizza base. And with the expansion of factory, the products have widened to hot food category such as processed meats and soups. Additionally, we are proud to produce our new frozen and flavored thin crust pizza base with one year shelf life for export market. In the recent years, Pure Eddiction saw the emerging trend of our clients who embrace the outsourcing strategy due to economical benefits. To cater for the demand, the immediate strategic decision that the company adopted was to set up a R&D team spear-headed by our Executive Chef personally. The objective of the team is to conduct research on the recipes provided by our clients so as to produce the items to the required specifications. One of the projects handled by the team was Starbucks Coffee’s cake pops. Pure Eddiction was awarded the Singapore contract for this global project. Besides offering items in our product catalogue, we have evolved into a central kitchen producing customized items for our clients using recipes that they provide to us. This allows our clients to leverage on our economies of scale as a manufacturer and wholesaler as well as take advantage of our existing production facilities. Many local franchisees were also able to save on shipping costs and time as well as obtain better operational controls as they now have an option of getting what they need locally without the need to import. To complement the kitchen and maintain our best quality, a R&D room has also been set up for the team to conduct research activities. In addition, our facilities are also AVA, HALAL and ISO 22,000 certified for the upmost quality maintenance. On top of our tight quality control, our customers are purely delighted with our products’ unique and heartwarming taste produced by our pastry chefs who have vast experience from some of the top hotels in Singapore such as Raffles Hotel and Marriott Hotel. Pure Eddiction will continue growing our core business in the manufacturing and distribution of confectionary items. In addition to the provision of products, Pure Eddiction will be working towards the direction of being a solution provider for customers who need a manufacturer for their customized items.