Digital Marketing Intern — KFC Singapore
You'll be working on problems that actually ship.
KFC Singapore runs one of the most active QSR apps in the market. The Digital & Marketing team owns everything that touches the customer digitally — the app experience, paid media across Meta, Google and TikTok, CRM campaigns, and the data infrastructure behind all of it.
You'll be embedded in that team. Not shadowing. Contributing.
Key Responsibilities
Data & analysis - querying real transaction data, building dashboards, figuring out why a cohort behaved a certain way and what to do about it
Campaign & growth - designing the logic behind who gets what message and when; thinking through audience conditions, offer mechanics, and the behavioural nudge that drives the action
Performance marketing - supporting paid media execution across search and social; understanding how attribution works and why platform numbers often lie
You'll thrive here if you
- Think in logic and systems — conditions, rules, cause and effect
- Are comfortable with data and willing to form a point of view from it
- Can move between analytical and creative thinking — the best campaign is both correctly targeted and well-crafted
- Are studying Business, Computer Science, Information Systems, or anything that's trained you to think rigorously
Good to have
- SQL, Excel, or anything you've used to work with data
- Exposure to boolean logic, scripting, or conditional thinking in any context
- Curiosity about how digital products and marketing actually work under the hood
What you walk away with
Real work, real scale, and a clear story to tell about what you built.