SG
Sign up Log in

Director Sales Perform Markets, BA Food

Competition
Normal
Estimated monthly salary
~S$10,562 – S$19,250

Main responsibilities are

  • Own the strategy, P&L and integrated EBIT for the assigned markets, delivering profitable growth, strong commercial execution and disciplined resource allocation.
  • Defend and strengthen market leadership: Develop market-specific plans to protect the core business, address competitive threats and gain share in priority segments.
  • Grow the installed customer base: Increase customer retention and share of wallet through replacement, upgrades, cross-selling and service-led opportunities, in partnership with the relevant functions.
  • Win incremental business: Convert competitor accounts, develop underpenetrated customer segments and build strategic key-account relationships.
  • Strengthen channel effectiveness: Develop distributor and partner coverage, capabilities and joint business plans, while maintaining strong engagement with end customers.
  • Protect value and profitability: Lead value-based selling, pricing discipline and product-mix improvement rather than pursuing volume at the expense of margin.
  • Translate strategy into execution: Establish clear country plans, pipeline reviews, forecasting disciplines and corrective actions.
  • Act as point of contact for the Singapore legal entity representing all Electrolux Professional Business

Leadership

You will lead by fostering an agile mindset and smart ways of working, bringing our guiding principles to life with a focus on continued market impact increase. You will collaborate closely with the other Region Heads and emphasize cross-functional collaboration, create new and leverage existing networks across the entire enterprise to drive collaborative success.

You are also responsible for building and providing effective line-leadership for your team. You are an inspirational leader who can create a compelling vision where diverse disciplines can align. You are also responsible for building a high performing, engaged team.

Role Qualifications

  • Master’s degree, MBA or other relevant fields, strongly preferred
  • 10 years’ or more experience in management in an international business setting
  • Demonstrated success leading an established multi-country B2B business, delivering profitable growth and market-share gains in mature, competitive markets.
  • Proven P&L ownership, including pricing, margin management and commercial investment decisions.
  • Experience growing through both direct sales and distributor or partner channels.
  • A track record of retaining strategic customers, developing existing accounts and winning competitor business.
  • Experience leading geographically dispersed teams and coordinating commercial priorities across functions.
  • Language requirements are fluent written and spoken English. Working knowledge of Chinese is a plus
  • Decisive and committed
  • A natural leader who inspires and motivates those around them

Desired Attributes

  • Mission driven mentality, highly motivated, with a drive to execute on tasks
  • Able to lead effectively across geographically dispersed teams and markets.
  • Digital mindset
  • Replace with regional prioritization, resource allocation and execution discipline
  • Demonstrated ability to outperform in mature, competitive markets.
  • Proven skills and experience in B2B selling processes

About Electrolux Professional Group

With 20 different brands, Electrolux Professional Group is one of the world’s leading providers of professional food, beverage, and laundry solutions. With equipment manufactured in 13 plants and showcased across the world in 20 centers of excellence, we reach 110 countries and meet the needs of a wide range of customers, from small cafés and launderettes to restaurant chains and public institutions, with a group sales of SEK 12.5 billion. We cover the entire value chain with global integrated services from planning through installation, including Connectivity, Customer Care and the Digital Platform, an intuitive, self-service portal for our distributors and partners. We are setting the pace of our industry with concrete innovation and energy goals, like reducing CO2 emissions by 70% and becoming climate neutral in our industrial operations by 2030. At Electrolux Professional Group, people are our priority. Our 4,300 employees are driven by a culture built on four guiding principles: be customer obsessed, build trust, be bold, and act sustainably. Electrolux Professional Group - making your work-life easier, more profitable – and truly sustainable every day.

Posted 2 Nov 2026