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Field Sales Executive

Competition
Low
Disclosed monthly salary
S$4,000 – S$5,000

Location: Singapore · Field-based

About Airbox

Airbox helps consumer brands expand through retail and online sales channels. We connect brands with distribution opportunities and support the operations needed to grow—from retailer onboarding and stock availability to marketplace fulfilment and brand activations.

About the role

We’re looking for a hands-on person to grow Airbox’s retail network in Singapore and keep our stores performing well.

You will find and onboard new retail partners, build relationships with store owners, and handle day-to-day field execution. This includes store visits, restocking, merchandising, sampling, tastings, and marketing activities.

This role suits someone who enjoys meeting people, closing opportunities, and taking responsibility for what happens on the ground.

What you’ll do

Grow our retail network

  • Identify suitable retailers, independent stores, and other retail locations for Airbox’s brands.
  • Visit prospective partners, present our products and partnership model, and follow up through onboarding.
  • Discuss commercial terms within approved guidelines and coordinate agreements.
  • Help new stores launch, including initial assortment, stock placement, and merchandising.

Manage retail relationships

  • Maintain regular contact with store owners and staff.
  • Understand which products are selling, gather feedback, and identify opportunities to expand the assortment.
  • Follow up on issues, replenishment needs, and payment queries with the relevant internal team.
  • Keep stores engaged and encourage repeat orders.

Execute on the ground

  • Conduct store visits, stock counts, restocking, and shelf checks.
  • Monitor product availability, expiry dates, pricing, placement, and display quality.
  • Coordinate returns, damaged stock, and stock discrepancies with the warehouse team.
  • Plan efficient routes and maintain accurate visit records, photos, and follow-up actions.

Support marketing and activations

  • Set up and run tastings, product sampling, promotions, and other in-store activities.
  • Coordinate with stores and Airbox’s team on schedules, stock, and marketing materials.
  • Engage shoppers, explain products, and collect useful feedback.
  • Track activity outcomes and suggest practical improvements.

What we’re looking for

  • Experience in retail sales, field sales, merchandising, distribution, or retail operations; FMCG or food and beverage experience is helpful.
  • Confidence approaching new retailers and building relationships with store teams.
  • Strong follow-through, organisation, and a practical approach to solving problems.
  • Willingness to travel regularly across Singapore and undertake hands-on stock handling and activation setup.
  • Comfort using mobile tools to record visits, stock information, and sales activity.
  • Availability for occasional weekend or evening activations, with arrangements discussed in advance.

How success will be measured

  • New retailers onboarded and successfully activated.
  • Stores placing repeat orders and remaining active.
  • Sales growth across assigned stores.
  • Product availability, merchandising quality, and timely replenishment.
  • Accurate stock and visit records.
  • Reliable execution of tastings, sampling, and promotions.

What your first 90 days will focus on

  • Learn Airbox’s brands, products, commercial model, and field processes.
  • Build a qualified retailer pipeline and establish a regular store-visit routine.
  • Onboard and activate new stores.
  • Take ownership of assigned stores, replenishment follow-ups, and scheduled activations.

About Airbox

Posted 2 Nov 2026