Job Title: Marketing Intern, FairPrice Finest
Department: Retail Marketing (Finest)
Location: Singapore
Commitment: 6-month Full-time internship
Role Overview
Join the FairPrice Finest marketing team to gain hands-on experience in omnichannel grocery
retail marketing. As a Marketing Intern, you will work closely with the brand team to bring
campaigns to life across digital channels (eDMs, Push Notifications, FairPrice Group App and
social media) and in-store touchpoints.
This role offers practical exposure to end-to-end campaign execution, creative briefing, CRM
deployment, and retail operations in a fast-paced environment.
Key Responsibilities
- CRM & Digital Communications Support
- Assist in the end-to-end execution of customer communications, including drafting copy, preparing creative assets, and setting up eDMs and Push Notifications (PNS).
- Perform Quality Assurance (QA) checks on all outgoing digital communications (verifying links, tracking tags, formatting, and rendering across devices).
- Support the maintenance of communication schedules to ensure timely deployment aligned with promotional cycles.
- Campaign Planning & Briefing
- Assist campaign leads in drafting campaign briefs for internal creative teams and external agency partners.
- Coordinate deliverables, assets, and feedback rounds between internal stakeholders and creative agencies.
- Monitor project timelines to ensure campaign materials are delivered on schedule.
- In-Store & Event Coordination
- Support the coordination of in-store visual merchandising (VM) collaterals and
- Point-of-Sale Materials (POSM) across Finest outlets.
- Assist on-ground during roadshows, store activations, or promotional events to ensure brand presentation standards are met.
- Conduct periodic store visits to audit campaign collateral rollout and document visual displays.
- Social Media & Content Assistance
- Monitor social media platforms and food/retail trends to propose relevant content ideas for Instagram and Facebook.
- Assist in drafting social copy, sourcing visual assets, and scheduling content.
- Collaborate with the campaign lead and external agencies to assist with creative briefs, and help manage photography or videography shoot requests for campaigns and events.
- Performance Tracking & Administration
- Consolidate campaign data, engagement metrics, and visual tear sheets to assist with post-campaign reports.
- Maintain organized campaign archives, digital asset folders, and administrative trackers.
What You Will Learn
- Practical knowledge of Online-to-Offline (O2O) campaign execution within Singapore's leading grocery retailer.
- Hands-on proficiency in CRM workflows, customer segmentation basics, and digital communication tools.
- Agency management skills, creative briefing fundamentals, and retail marketing operations.
- Currently pursuing a Diploma or Bachelor's Degree in Marketing, Communications, Business, or a related discipline.
- Strong written English skills with a keen eye for spelling, grammar, and brand tone.
- High attention to detail, meticulous with proofreading, visual alignment, and checking links.
- Proactive, eager to learn, and comfortable coordinating tasks across multiple team members.
- Proficiency in Google Workspace (Word, PowerPoint, Excel).
- Basic familiarity with design tools (e.g., Canva, Photoshop) or email marketing software is a bonus, but not required.