SG
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Competition
Normal
Estimated monthly salary
~S$2,650 – S$3,000
  • Own and grow the studio's presence across YouTube, TikTok, and X through content planning, publishing, and community management.
  • Develop and maintain the social content calendar, ensuring a consistent publishing cadence.
  • Monitor gaming, Roblox, and social media trends, turning relevant moments into timely content opportunities.
  • Work closely with the Editor to ideate content, prepare creative briefs, and guide video and visual production.
  • Produce lightweight social content to maintain player engagement between major updates.
  • Manage the Roblox Experience Page, including thumbnails, descriptions, events, and other storefront assets.
  • Optimise storefront performance using data and player insights to improve player acquisition and conversion.
  • Support Roblox Sponsored Ads and off-platform paid campaigns, including creative planning, campaign setup, and performance optimisation.
  • Lead go-to-market planning for game updates, coordinating marketing activities across social, community, and paid channels.
  • Adapt and localise marketing copy and creative for the US audience, ensuring cultural relevance and platform fit.
  • Monitor campaign and channel performance, using insights to continuously improve content, community growth, and marketing effectiveness.
  • Experience managing social media platforms such as YouTube, TikTok, and X.
  • Strong understanding of social media trends, gaming culture, and content that drives engagement.
  • Experience running paid digital campaigns, including Roblox Sponsored Ads and/or off-platform advertising.
  • Confident in engaging and communicating with online communities.
  • Strong organisational skills with the ability to manage content calendars and multiple campaigns.
  • Good creative judgement, with the ability to brief designers and editors effectively.
  • Familiarity with Roblox storefront optimisation and performance metrics.
  • Data-driven mindset with the ability to interpret campaign and content performance to inform decisions.
  • Experience creating or editing social media content is a plus.
  • Experience working with Roblox or gaming communities is a plus.
  • Experience planning and executing go-to-market or integrated marketing campaigns is a plus.
  • Experience conducting A/B testing for thumbnails or creative assets is a plus.
  • Strong copywriting skills for social media and storefronts are a plus.
  • Market expertise in regions beyond the US (e.g. Latin America or Southeast Asia) is a plus.

About SEA

Sea is a global technology company in Southeast Asia, Taiwan, and Brazil. Our mission is to better the lives of the consumers and small businesses of our region with technology. Our businesses include: Shopee, the largest pan-regional e-commerce platform in Southeast Asia and Taiwan, and a leading platform in Brazil. Launched in 2015, Shopee was designed to be mobile-first and highly social, offering buyers and sellers a trusted and enjoyable shopping experience. In 2024, Shopee recorded close to 11 billion orders, and a GMV of over $100 billion. Garena, a global leading online games developer and publisher with a global footprint across more than 160 markets. Free Fire, Garena’s self-developed mobile battle royale title, is the most downloaded mobile game in its genre for six consecutive years, and was also the world’s most downloaded mobile game in 2019, 2021, and again in 2023 and 2024. Garena exclusively licenses and publishes hit titles from global partners - such as Arena of Valor, Call of Duty: Mobile, and EA Sports FC Online - in selected markets globally. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events. Monee, a leading digital payments and financial services provider in Southeast Asia. Monee’s offerings include mobile wallet services, payment processing, credit, banking, and related digital financial services and products. These services and products are offered under ShopeePay, SPayLater, and other brands in the region. Sea is a Singapore company listed on the New York Stock Exchange under the ticker symbol ‘SE’. Our IPO in October 2017 was the largest US public listing by a Southeast Asian technology company at the time.

Posted 26 Aug 2026