Job Summary
You will manage and grow our LinkedIn presence end-to-end, driving audience engagement and visibility to generate meaningful conversations for our leaders and team.
Responsibilities
- Plan and publish diverse LinkedIn posts (text, carousels, short videos, event recaps) for the company page and selected leaders’ profiles to increase audience engagement
- Maintain and update a weekly content calendar aligned with company events, achievements, and culture to ensure consistent posting
- Optimize LinkedIn profiles by refining headlines, About sections, and featured content to present a polished and consistent brand image
- Execute daily engagement activities including commenting, replying, and connecting with relevant LinkedIn users to foster community growth
- Send personalized connection requests and follow-up messages to expand the professional network strategically
- Track and analyze LinkedIn performance metrics such as impressions, engagement, follower growth, profile views, and inbound leads, delivering concise monthly reports
- Experiment with new content formats and ideas based on performance data to continuously improve LinkedIn presence
Preferred competencies and qualifications
- Experience growing a LinkedIn page or personal brand
- Basic video editing skills using tools like CapCut
- Familiarity with LinkedIn analytics or scheduling tools
- Interest in finance, recruitment, or leadership content