Marketing Planning & Strategy
- Identify current market trends and customer preferences relevant to the company’s products and brands
- Support the planning and execution of marketing campaigns across all business arms with the sales team
- Prepare and maintain marketing content calendars aligned with key events, promotions, and product launches
- Ensure all marketing activities comply with brand guidelines and corporate identity standards.
Digital Marketing & Content Creation
- Manage and maintain the company’s social media platforms (Facebook, Instagram, TikTok, Google, etc.).
- Plan and execute digital campaigns, paid ads, and social content to drive awareness and engagement.
Branding, Events & Public Relations
- Liaise with media partners, influencers, and brand collaborators to increase exposure and engagement.
- Support the organization of marketing events, roadshows, open houses, and partnerships with lifestyle or industry platforms.
- Capture event highlights for use in social media, press releases, and internal communications.
- Maintain and update marketing collateral, product photos, and promotional materials.
- Ensure consistent visual presentation and messaging across showrooms and service centres.
Reporting & Performance Tracking
- Prepare monthly marketing performance reports, including campaign results, leads generated, and engagement metrics.
- Monitor ROI for marketing activities and recommend improvements to enhance effectiveness.
- Analyse data to identify trends and opportunities for future marketing initiatives.