Job Summary
- Opportunity: From 2026 and over the next several years, at the height of generative AI's growth, manufacturing is indispensable to the build-out of AI chips, data centers, and physical AI. This role lets you join that fast-growing industry as part of Keyence's marketing team. You build skills in both data and B2B marketing while contributing directly to company performance, and we develop this role into a future marketing leader.
- Role: Plan and execute lead generation and marketing initiatives, with data-backed planning and review that you carry out yourself. Separately, build the reports and set up the data that the sales team uses (tools: Microsoft, SAP, and Keyence in-house software).
- Objective: Grow the results of lead generation and marketing initiatives. In addition, put in place the reports and data foundation the sales team uses, to support sales direction.
- Scope: B2B marketing as a whole, including promotional planning, lead generation, and sales enablement.
Job Description
- Execution of Marketing Activities
- Plan: based on leveraged result generation, efficiency and impact
- Do: ensure accurate and smooth implementation and information arrangement
- Check: focus on the eventual numeric result and judge objectively
- Action: extract the improvement core from mixed factors, and shape up for the next
- Data Foundation & Insights
- Organize sales and customer data, and create and update the reports and dashboards (Excel / Power BI) that sales decisions are based on
- Identification and Research on New & Existing Market Potential
- Selectively investigate industries that align with our future sales share (e.g. Semiconductor, Research Institutions, Robotics, Biomedical, Electric Vehicle)
- Refining In-house Database (CRM System)
- Maintain integrity of the database
- Explore methods to grow the customer base in the system
- Customer Support Function
- Infer the customer's issue from limited information and propose next steps that connect the customer to a Sales Engineer (SE)
- Support to Sales Team
- Use reports and analysis to reveal sales potential that is not yet visible
- Work with the sales administration staff to keep sales operations running smoothly
Key Requirements
- Skills
- Excellent communication skills: able to work smoothly and positively with anyone, from internal teams and our Japan headquarters to customers, to move things forward and build on them.
- Logical thinking: able to use data to see the big picture, identify the issues with the greatest room for improvement, and drive problem-solving, reaching conclusions after actively learning from first-hand sources such as the team and customers.
- Proficient in Excel; familiarity with Power BI, Tableau, or Power Automate is a plus.
- Experience & qualifications
- We welcome candidates with a passion for marketing, with or without prior experience. On-the-job training is provided.
- Willingness to take ownership: able to set priorities for own work and drive execution.
- Minimum Bachelor’s degree.
- Personal qualities
- Proactive in proposing ideas for sales performance improvement
- Curious to investigate the reasons behind any outcomes
- Purpose-driven mindset, always questioning the 'why' behind actions
- High hospitality standards, akin to a first-class hotel, understanding and anticipating others' needs
- Ready to take immediate action
- Meticulous and results-driven: double-checks completed work and follows through thoroughly on agreed objectives
- Eager to learn, open to feedback, and quick to apply what is learned