- Plan, film, and edit short-form and long-form videos for TikTok and YouTube.
- Create engaging product content, including:Product unboxing videosProduct setup and installation guidesProduct feature highlightsProduct reviews and comparisons
- Develop and maintain a monthly content calendar with creative content ideas aligned with marketing campaigns and product launches.
- Research and identify suitable new Key Opinion Leaders (KOLs), influencers, and content creators for potential collaborations.
- Liaise with new and existing KOLs to coordinate product sponsorships, video deliverables, timelines, and campaign execution.
- Monitor social media trends and recommend content ideas that improve engagement and reach.
- Write simple video scripts, captions, and hooks for social media content.
- Assist with the setup of in-store product displays and demo units to ensure products are well-presented and functioning properly.
- Support the marketing and e-commerce teams during retail promotions, product launches, exhibitions, and other digital marketing initiatives.
- Ensure all content is produced according to brand guidelines and optimized for each platform.