Scope of Position
Corning Optical Communications APAC Marketing team is seeking a detail-oriented and motivated Marketing Intern to provide hands-on support for regional marketing activities across the Asia-Pacific region. This internship offers an opportunity to learn about B2B marketing in a global organization while assisting the team with planning and execution of marketing campaigns, conducting market research, supporting content development, and account-based marketing initiatives focused on engaging new customer segments.
The intern will work under the guidance of the APAC Marketing team and contribute to day-to-day marketing tasks, and coordination activities that support business growth and customer engagement.
Primary Responsibilities
- Content Creation and Localization
- Assist in developing marketing content such as social media posts, email campaigns, and marketing communication related promotional materials
- Support the localization and adaptation of marketing collateral for various Asia Pacific markets
- Ensure high levels of accuracy and consistency
Event Support
- Help organize and coordinate logistics for marketing events, webinars, trade shows, and customer engagement activities
Market Research
- Conduct research on industry trends in APAC, competitors’ marketing activities, and customer needs to support marketing strategies and campaigns
Digital Marketing
- Assist in digital marketing campaigns, website optimization, and paid advertising initiatives
Data Analysis
- Collaborate with the team to analyze marketing campaign data, track campaign performance, and generate actionable insights
Collaboration
- Work closely with cross-functional teams, including Sales, Product Management, Communications, and external stakeholders to ensure alignment and consistency in messaging
Administrative Support
- Handle administrative tasks such as updating marketing calendars, updating customer database, and organizing delivery of product samples
- Provide support for other marketing initiatives as needed
- Participate in team meetings to share progress, insights, and ideas for improvement
Required Attributes
- Currently pursuing a bachelor’s degree in Marketing, Business, Communications or a related field
- Strong written and verbal communication skills in English; proficiency in an Asian language (Mandarin, Japanese, Korean, Bahasa, etc.) is an advantage
- Creative and analytical mindset with excellent attention to detail and design
- Basic understanding of digital marketing tools and platforms (e.g. LLMs, generative AI chatbots, or AI assistants, social media, email marketing, Google Analytics)
- Familiarity with digital marketing channels (LinkedIn, YouTube) is advantageous
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint); experience with design and video editing tools (e.g. Canva, Adobe Creative Suite) is a bonus
- Strong organizational and time management skills with the ability to handle multiple tasks simultaneously
- Proactive, willing to learn and able to work independently
- Passionate about marketing, interest in technology and IT infrastructure are advantageous
- Ability to work collaboratively in a fast-paced environment, with diverse, cross-functional teams
Learning Opportunities
- Gain hands-on experience in B2B technology marketing, multicultural and dynamic regional team
- Develop an understanding of the data center, telecommunications industry and market trends
- Exposure to APAC markets and cultural nuances in marketing strategies
- Enhance skills in digital marketing, content creation, campaign execution and event management
- Learn how to use marketing tools (CRM, social media platforms, analytics)
- Develop creative problem-solving abilities
- Receive mentorship and guidance from experienced marketing professionals