Job Description
- Plan, execute and manage the Club's branding and marketing initiatives for rooms.
- Oversee the production of the Club's marketing and promotional materials for rooms.
- Develop and execute social media strategy for rooms.
- Oversee the preparation of accommodation sales materials for promotional purposes.
- To manage the Club's accommodation to maximise sales profitability.
- To maximise the value and protection of assets and return on investment.
- Carry out a situation analysis and to utilise the market intelligence to formulate a sales plan.
- Develop a sales plan which includes realistic objectives, effective strategies and workable sales actions.
- Understand the market segments and changing trends, explore opportunities for competitive advantage to yield a higher profit and fair market share for the Club.
- Be aware of competitors' activities and performance and provide constant updates and recommendations.
- Implement, monitor and evaluate the sales plan regularly to keep in pace with the changing environment and to make immediate/remedial changes to prevent any detrimental effects to the Club's annual budget.
- Achieve pre-agreed occupancy, revenue and profitability.
- Maintain regular contact and network with appointment contractual agencies and other organisations that can help market the Club's products and servies.
- Ensure follow-up on all sales leads and potential business and all inquiries and bookings.
- Any other duties as assigned by Management.
Job Requirements
- Ability to handle members' enquiries and requests through multiple channels
- High standard of customer service delivery
- Ability to build and maintain positive relationships with members
- Proficiency in membership database management and administrative duties
- Experience with membership sales, campaigns, and promotional initiatives
- Event planning and coordination capabilities
- Ability to work closely with internal departments to ensure seamless delivery
- Professionalism and confidentiality when handling member data and internal information