Step into a hands-on, high-growth role where you will support the strategy and execution of our non-food Housebrand portfolio. This is an excellent opportunity for a rising marketer to gain end-to-end experience in New Product Development (NPD), commercial strategy, and retail execution across both brick-and-mortar and e-commerce channels.
The Brand Development Senior Executive (Housebrand) will be required to:
New Product Development (NPD) & Consumer Insights
- Identify Market Trends: Gather consumer insights and research market trends to help build a strong pipeline for new product development.
- Support Concept Validation: Organize and execute consumer testing, focus groups, and research to validate product concepts before market entry.
- Launch Coordination: Execute plans for new product launches, ensuring timelines are met and deliverables are on track.
Commercial Execution & Financial Tracking
- Track Commercial Targets: Monitor the commercial performance of the assigned categories across offline (retail) and online channels, tracking sales growth and market share.
- Monitor Budgets: Track the Advertising & Promotion (A&P) budget to ensure campaigns are executed within budget limits.
- Pricing & ROI Support: Develop pricing strategies and conduct ROI analysis for product launches & category campaigns.
Data Analytics & Market Intelligence
- Analyze Performance: Run regular sales reports and analyze retail data to identify performance issues and uncover new growth opportunities, come up with action plans.
Go-to-Market (GTM) & Cross-Functional Coordination
- GTM plan development & execution: Develop & roll out go-to-market strategies, campaign roadmaps, and trade planning initiatives.
- Drive Retail Visibility: Work closely with the Trade Marketing team to track on-shelf availability, visibility and retail execution, ensuring smooth product rollouts.
- Cross-Functional Coordination: Act as a key project coordinator, collaborating daily with internal teams (Design, Quality Assurance, Sourcing, Trade) and external agencies to ensure projects are delivered on time.
Job Requirements
- 1-2 years of experience in marketing, brand management, product development or category management within the FMCG sector.
- Degree in Business, Marketing, Economics, or a related field.
- Comfortable working with numbers and spreadsheets. Basic proficiency in extracting insights from sales data and reports.
- Strong project management, organizational skills with the ability to juggle multiple moving parts and keep cross-functional teams aligned on timelines.
- A highly driven, eager-to-learn individual with a sense of ownership over assigned projects and tasks.
- Non food experience is highly preferred.
- Experience in taking a product from consumer insight through to successful commercial launch is a plus.