Key Responsibilities
- Strategy & Execution: Develop and execute a comprehensive institutional marketing strategy to drive awareness, consideration, and conversion among institutional investors.
- Brand Narrative & Positioning: Craft compelling narratives that translate complex concepts into value propositions that resonate with sophisticated, risk-aware institutional clients.
- Thought Leadership: Position the company and its executives as industry leaders. Oversee the creation of white papers, research reports, op-eds, and blog posts.
- Event Representation: Serve as a company ambassador by representing the firm at high-profile industry conferences, roundtables, and proprietary events. This includes speaking on panels, moderating discussions, and leading client dinners to network and generate leads.
- Content & Communications: Oversee the production of institutional-grade marketing collateral (pitch decks, fact sheets, case studies) and manage communications targeting the financial press.
- Digital Strategy: Collaborate with the growth team to ensure digital channels (LinkedIn, X, Newsletter) effectively target and nurture institutional leads.
- Cross-functional Collaboration: Work closely with the Sales and Business Development teams to align marketing campaigns with pipeline goals and provide them with the tools needed to close deals.
Qualifications
- Experience: 8+ years of marketing experience, with a significant portion focused on financial services (investment banking, asset management, fintech) and at least 2 years in Web3 / Crypto / Blockchain.
- Institutional Focus: Proven track record of marketing to institutional or accredited investors, understanding their unique compliance needs and investment theses.
- Web3 Native: Deep understanding of blockchain technology, DeFi protocols, staking, custody, and the overall digital asset ecosystem.
- Exceptional Communication: Outstanding written and verbal communication skills in English and Mandarin. Ability to distill complex technical topics into clear, professional messaging.
- Executive Presence: Polished, professional demeanor with the confidence to represent the company in high-stakes settings with C-level executives and fund managers.
- Network: Established network within the institutional investment community is a strong plus.
- Education: Bachelor’s degree required; MBA or CFA designation is a significant advantage.