We are seeking an experienced Senior Product Manager to drive MiChat's social monetization initiatives, focusing on subscriptions, memberships and paid features. The role will be responsible for developing monetization strategies, improving revenue performance and delivering innovative product solutions while maintaining a positive user experience.
Key Responsibilities
Product Strategy and Planning
- Own the product roadmap for social monetization, defining product direction and business goals aligned with key performance indicators.
- Conduct market and competitor research to identify monetization opportunities and emerging trends in social networking and dating applications.
Monetization Strategy and Innovation
- Develop and optimize monetization models, including subscription tiers, membership privileges, pricing strategies and in-app purchases.
- Explore new monetization opportunities across social networking features and user engagement scenarios.
- Design and optimize paywalls and conversion funnels to improve revenue performance while balancing user experience.
Product Design and Delivery
- Translate business requirements into product specifications, user flows and prototypes.
- Collaborate with Engineering, Design and QA teams to drive product development and ensure timely, high-quality delivery.
- Coordinate product releases, milestones and cross-functional dependencies.
Data-Driven Growth and Experimentation
- Define and monitor key performance metrics, including paying rate, average revenue per user (ARPU), renewal rate and revenue.
- Design and conduct A/B experiments to evaluate product features, pricing strategies and conversion performance.
- Analyse product performance and user behaviour to identify opportunities for continuous improvement.
Cross-Functional Collaboration
- Work closely with business, product, engineering and data teams to align product priorities and execution.
- Facilitate communication and coordination between Singapore-based stakeholders and China-based R&D teams.
- Share product knowledge and best practices to support continuous improvement.
Requirements
- Bachelor's degree in Business, Computer Science, Economics, Statistics or a related discipline.
- Minimum 6 years of product management experience in consumer-facing internet or mobile applications.
- At least 3 years of hands-on experience in monetization products, including subscriptions, memberships, in-app purchases or virtual goods.
- Proven track record of driving revenue growth, improving conversion rates or increasing ARPU.
- Strong understanding of monetization strategies, pricing models, paywall design and mobile in-app purchase mechanisms.
- Strong analytical skills, including funnel analysis, cohort analysis and A/B experimentation.
- Experience developing product requirements, user flows and prototypes using tools such as Figma or Axure.
- Proven ability to independently manage complex product initiatives and collaborate with cross-functional teams.
- Proficiency in Mandarin is required for product discussions, requirements reviews and coordination with China-based R&D teams, where Mandarin is the primary working language.
Preferred Qualifications
- Experience in social networking, dating, instant messaging or similar consumer-facing applications.
- Familiarity with Southeast Asian markets, user behaviour and payment preferences.
- Experience managing monetization within social or two-sided platforms.
- Working knowledge of SQL and product analytics tools.
- Experience using AI tools to support product research, analysis and documentation.