About Us
Verz Design is a Singapore-based digital agency specialising in web design, SEO, Generative Engine Optimisation (GEO), SEM and digital marketing solutions. We serve businesses across various industries, from local SMEs to international brands.
About the Role
We're looking for an experienced, hands-on Senior SEO Specialist with strong technical SEO expertise, proven ranking results and excellent communication skills.
You'll independently manage challenging SEO campaigns, particularly in the Singapore market, support international SEO/GEO projects, and help improve the quality of our SEO delivery.
You'll also work closely with our Head of SEO/GEO Strategy, guide other SEO specialists and act as a key technical bridge between the SEO team and Account Managers.
We value practical experience. We're looking for someone who can independently audit websites, develop keyword strategies, solve technical SEO problems and demonstrate actual ranking improvements.
Key Responsibilities
- SEO Campaign Management: Manage competitive local and international campaigns, including keyword research, search intent mapping, competitor analysis, on-page optimisation and content strategy.
- Technical SEO: Conduct audits and troubleshoot crawling, indexing, JavaScript SEO, canonicalisation, hreflang, structured data, site architecture, Core Web Vitals and website migrations.
- GEO & AI Search: Support AI-search optimisation strategies, including content relevance, entity optimisation, AI visibility monitoring and citations across Google AI Overviews, ChatGPT and other AI platforms.
- SEO Quality Control: Review specialists' keyword strategies, technical audits, on-page recommendations and other SEO deliverables. Provide practical guidance and mentoring.
- AM Collaboration: Translate client business objectives into SEO action plans, communicate technical recommendations clearly and support campaign reviews, proposals and renewals.
- Link Building: Evaluate backlink profiles, recommend off-page strategies and review link quality.
- Performance Optimisation: Monitor rankings, organic traffic, conversions and campaign KPIs, identifying problems early and recommending improvements.
Requirements
- 5+ years of hands-on SEO experience, with strong technical SEO expertise.
- Proven track record of improving keyword rankings, organic traffic and business outcomes, supported by actual case studies.
- Strong keyword research, search intent mapping, technical SEO and on-page optimisation capabilities.
- Proficiency in Google Search Console, GA4, Screaming Frog, Ahrefs and/or Semrush.
- Working knowledge of HTML, CSS and JavaScript, including their impact on SEO and indexing.
- Excellent written and verbal English communication skills, particularly the ability to explain technical SEO concepts clearly to Account Managers, clients and specialists.
- Strong analytical and problem-solving skills, with the ability to independently handle multiple campaigns.
- Experience reviewing SEO work, identifying execution gaps and guiding other specialists.
Preferred Qualifications
- Local digital agency experience, preferably working with Singapore-based clients and managing multiple accounts.
- Experience with international/enterprise SEO campaigns OR proven success ranking competitive local Singapore keywords, including Google Business Profile.
- Personal SEO projects or websites: Ideally someone who has independently built, managed or invested in their own website, affiliate site or niche project, with verifiable rankings and traffic results.
- Familiarity with GEO/AEO, AI-search visibility and optimisation for AI-powered search platforms.
- Experience managing link-building strategies and assessing backlink quality.
- Hands-on experience with WordPress, Shopify or other major CMS platforms.
- Ability to communicate in Mandarin and/or Bahasa Indonesia would be an advantage.
Why Join Us?
- Work on challenging SEO/GEO projects across local and international markets.
- Collaborate with experienced strategists and digital marketing professionals.
- Contribute to improving SEO technical capabilities, delivery quality and team workflows.
- Competitive remuneration, performance-based incentives and career development opportunities.
How to Apply
Please send your CV, SEO/GEO case studies or portfolio, expected salary and notice period to jacelyn@verzdesign.com.
We strongly encourage applicants to include
- A personal website or SEO & GEO project they have independently managed, including rankings, traffic results and their specific contributions.
- One or two successful SEO & GEO campaigns with measurable outcomes.
- Examples of challenging technical SEO & GEO issues you have resolved.
Only shortlisted candidates will be contacted.