Responsibilities
- Social Media Content Planning & Management
- Assist with social media content planning and daily management for iTea Singapore across platforms such as Instagram, TikTok and Xiaohongshu (RED).
- Participate in content ideation and execution for campaigns including new product launches, festive campaigns, brand anniversaries and new store openings.
- Assist in developing content topics, Content Briefs, Captions and basic copywriting based on the characteristics of different social media platforms.
- Content Creation & Project Execution
- Participate in social media content brainstorming and explore suitable formats for iTea, including short-form videos, static content, carousels and UGC.
- Assist in coordinating photoshoots, design, content production and publishing schedules to ensure content is delivered on time.
- Independently handle basic research, competitor content analysis and project progress tracking.
- KOL / KOC & UGC Collaboration
- Assist in identifying and shortlisting KOLs, KOCs and Content Creators who are aligned with iTea's brand image and target audience.
- Support influencer outreach, briefing, communication, content review and publication follow-up.
- Curate and organise quality UGC content to support future brand communication and content development.
- Trend & Industry Insights
- Stay updated on trends across bubble tea, F&B, lifestyle, youth consumer behaviour and social media.
- Monitor trending content formats, platform developments and competitor activities in Singapore and Southeast Asia.
- Translate relevant trends and market insights into content ideas and marketing opportunities for iTea.
- Data & Consumer Feedback
- Assist in tracking basic social media performance metrics such as Reach, Engagement and Views.
- Regularly compile and highlight high-performing content and successful campaign examples.
- Monitor comments and consumer feedback, promptly flag potential PR or sensitive issues, and assist in organising feedback for internal review.
Requirements
- Currently pursuing a Bachelor's or Master's degree, preferably in Marketing, Advertising, Communications, Journalism, New Media, Chinese, English or related fields.
- Available for a stable internship commitment of 3–5 days per week.
- Candidates who can commit to an internship period of at least 3 months will be preferred.
- Familiar with major social media platforms such as Instagram, TikTok and Xiaohongshu (RED), with a strong awareness of content trends and social media developments.
- Strong understanding of social media culture, good aesthetic sense and sound content judgement.
- Able to quickly understand the different content formats, algorithms and audience behaviours across various platforms.
- Basic copywriting skills, with the ability to assist in preparing Captions, Content Briefs and campaign communication copy.